Updated April 14, 2014
Thank you for visiting The CW. The CW Network is a joint venture between Warner Bros. Entertainment and CBS Corporation (collectively “we” or “us”). Your privacy is important to us. To help protect your privacy, we provide this notice explaining our online information practices and the choices you can make about the collection and use of the personally identifiable information collected on our online and mobile websites, services, and applications (“Site” or “Sites”). By using the Sites, you expressly consent to our collection, use, disclosure, and retention of your personal information as described in this notice.
For certain offerings on our Sites, there may be additional notices about information practices and choices. Please read those additional privacy disclosures to understand how they apply to you.
THE INFORMATION WE COLLECT
Registration and account information. At some Sites, you can order products, play games, read and submit reviews, enter contests, vote in polls, view and rate videos, TV shows and other content, or otherwise express an opinion, subscribe to one of our services such as our online newsletters, or participate in one of our online forums or communities. The types of personally identifiable information that you provide as part of your account may include: name, address, e-mail address, telephone number, fax number, credit card and billing information, information about your interest in and use of various content, products, programs, and services, and other information that you provide to us. In the course of using our Sites, we may ask you to create an account or register for an application by providing us with certain personally identifiable information that can be used to contact or identify you, as well as to administer your account.
Information about others/inviting friends. At some of our Sites, you can submit information about other people. For example, you might submit a person’s name and e-mail address to share content or recommendations, send an electronic greeting card and, if you order a gift online and want it sent directly to the recipient, you might submit the recipient’s name and address. The types of personally identifiable information that may be collected about other people as part of this process include recipient’s name, address, e-mail address, telephone number, and information about the recipient’s interest in and use of various content, products, programs, and services.
Some of our Sites also allow you to invite your friends to join our services and to connect with you through social media features. Inviting friends is always optional. To do so, you may provide their contact information or may enter your log-in credentials to import e-mail addresses or usernames from your address book from other sites that support such functionality (e.g., Yahoo!, Gmail, Facebook). You select the friends you want to invite to share in this experience.
Social media. You can also engage with our content and other offerings, such as videos, contests, games and activities, on or through third-party social media sites, plug-ins and applications, such as those offered by Facebook and others. You may also choose to link your account with us to third party social media sites. When you link your account or engage with our content on or through third party social media sites, services, plug-ins, or applications you may allow us to have ongoing access to certain information from your social media account (e.g., name, e-mail address, profile photo, gender, birthday, location, your list of friends and their contact information, people you follow and/or who follow you, the posts or the ‘likes’ you make). We may also receive non-personally identifiable information (e.g., content viewed, game performance, high scores, and information about advertisements within the content you have been shown or may have clicked on, etc.) from your interaction with our content.
Information collection from mobile devices. If you access our Sites, on your mobile telephone or other mobile device, we also may collect your unique device identifier and mobile device IP address (e.g. MAC address), as well as information about your device’s operating system, mobile carrier, and mobile Internet browsers, your precise location information, and other information described in this Policy.
Technical and usage information. We also collect certain non-personally identifiable information when you use our Sites, including when you view content and videos on our Sites, such as the type of browser you are using (e.g., Firefox, Internet Explorer), the type of operating system you are using (e.g., Windows, Mac OS, iOS, and Android), the domain name of your Internet service provider or mobile carrier, IP address, device ID and other technical attributes related to your device, and certain usage information. For example, some content on our Sites is limited to users in the United States and the US territories. Your device IP address is tested by the Site so that The CW can determine whether you are located in the United States or the US territories.
Providing requested information. In some cases, only persons who provide us with the requested information will be able to order products, programs, and services, or otherwise participate in the Site’s activities and offerings.
HOW WE USE THE INFORMATION
Providing our products and services. We use the information we collect about you to fulfill your requests for our products, programs, and services, to respond to your inquiries about our offerings, to develop, provide, maintain, support, personalize, protect, and improve our offerings and to offer you other products, programs or services from us and our affiliates, business partners, and selected third parties that we believe may be of interest to you.
The information we collect in connection with our online forums and communities is used to provide an interactive experience. We use this information to facilitate participation in these online forums and communities and, from time to time, to offer you products, programs, or services.
If you choose to submit content for publication, we may publish your screen name and other information you have provided to us on our Sites, the Internet, or elsewhere.
Communicating with you. We use information about you to communicate with you, such as to notify you when you have won one of our contests or when we make changes to our user agreements, to fulfill a request by you for an online newsletter or other service, to confirm purchases you have made through our Sites, or to contact you about your account with us. You may also choose to receive push notifications from us on your mobile device.
We use the information that you provide about others to enable us to send them invitations, gifts, cards, or other content on your behalf or through our Sites. From time to time, we also may use this information to offer products, programs, or services to them.
With consent. We may also use your information for any other purposes pursuant to your consent or at your direction.
Use of non-personally identifiable information. We use aggregate information about our users and non-personally identifiable information that we collect to improve the design, functionality and content of our Sites and to enable us to personalize your experience with our Sites and offerings. We also use this information to (i) develop, provide, maintain, support, personalize, protect, and improve our products, programs, and services and to operate our business, (ii) to analyze usage and performance of our Sites, and (iii) for us and our affiliates, business partners, and selected third parties to communicate with you, advertise to you and offer you products, programs, or services.
INFORMATION SHARING AND DISCLOSURE
Service providers. Our agents, contractors and other service providers may have access information, including personally identifiable information to help carry out the services they are performing for us.
We may also share such information with business partners and third parties (e.g., other marketers, magazine publishers, retailers, application developers, participatory databases and non-profit organizations) that want to market products or services to you. If we share personally identifiable information with such unaffiliated third parties for their own marketing purposes, we will provide you with an opportunity to opt out or block such uses.
Linked sites. Some of our Sites contain links to other sites, services, and applications whose information practices may be different from ours. Visitors should consult the other sites’ privacy policies before submitting any information, as we have no control over information that is submitted to, or collected by, these third parties.
Sponsors, joint-offerings and co-promotions. We sometimes may offer content or programs (e.g., contests, sweepstakes, promotions, games, applications or social network integrations) that are sponsored by or co-branded with identified third parties. By virtue of these relationships, the third parties may obtain personally identifiable information that visitors voluntarily submit to participate in the activity. We have no control over these third parties’ use of this information, which is covered by their own privacy policies. The Site will notify you at the time of requesting personally identifiable information if these third parties will obtain such information.
With consent. We may also share or disclose your information for any other purposes pursuant to your consent or at your direction.
Marketing communications. We provide you with an opportunity to express your preferences with respect to receiving certain marketing communications from us or from unaffiliated third parties. If you ever decide in the future that you would like to update these preferences, you may: (i) log into your account if you have created an account with us at one of our Sites to adjust your settings, (iii) follow the “unsubscribe” instructions provided in any marketing email you receive from us, (iii) send us an email at email@example.com and we will modify your preferences accordingly, or (iv) opt-out of targeted advertising as set forth in the Advertising section above. If you previously chose to receive push notifications on your mobile device from us but no longer wish to receive them, you can manage your preferences either through your device or app settings, depending on the type of device.
Uninstalling a mobile application. If you no longer wish to have any information collected by a mobile application, you may uninstall the application by using the standard uninstall processes available on your mobile device or via the mobile application marketplace or network.
CALIFORNIA RESIDENTS – YOUR CALIFORNIA PRIVACY RIGHTS
If you are a California resident, you may request information about our practices related to disclosing your personal information to certain third parties and/or opt-out of our sharing of your information with unaffiliated third parties for the third parties’ direct marketing purposes. Please send your request (along with your full name, e-mail address, postal address, and the subject line labeled “Your California Privacy Rights”) by e-mail at firstname.lastname@example.org.
COOKIES AND OTHER TECHNICAL INFORMATION
Cookies and web beacons. We, and our affiliates, third party service providers, and our business partners may send “cookies” to your computer or use similar technologies to support and enhance your online experience at our Sites, including by helping us collect and understand usage and performance information and to display and measure advertisements. For example, “cookies” are files that can identify you as a unique customer and store your personal preferences as well as technical information (including click through and click stream data). Cookies manage and measure the performance of advertisements displayed on or delivered by or through us and/or other networks or sites. Cookies can either be persistent (i.e., they remain on your computer until you delete them) or temporary (i.e., they last only until you close your browser).
Some of our Sites may use locally stored objects (sometimes referred to as “Flash cookies”) to provide certain content, such as video on demand, video clips, or animation. Adobe’s Flash player and similar applications use this technology to remember settings, preferences, and usage similar to browser cookies. Flash cookies are not managed through your web browser, but you can access your Flash management tools from Adobe’s website at http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html.
We may also use “web beacons” that monitor your use of our Sites. Web beacons (or web bugs) are small strings of code that provide a method for delivering a graphic image on a web page for the purpose of transferring data, such as the IP (Internet Protocol) address of the computer that downloaded the page on which the web beacon appears, the URL (Uniform Resource Locator) of the page on which the web beacon appears, the time the page containing the web beacon was viewed, the types of browser that fetched the web beacon and the identification number of any cookie on the computer previously placed by that server.
When corresponding with you via HTML capable email, web beacons let us know whether you received and opened our email.
On their own, cookies or web beacons generally do not contain or reveal any personally identifiable information. However, if you choose to furnish personally identifiable information, this information can be linked to the data stored in the cookies/web beacons.
For more information about cookies and how browser settings can be changed to reject them, you should go to your web browser’s Help menu.
Google Analytics, one of our service providers, provides its own opt-out process. You can find out more information about Google Analytics’ cookies at https://developers.google.com/analytics/resources/concepts/gaConceptsCookies. You can control the use of Google Analytics relating to your use of our Sites, by downloading an installing the browser-plug in available at http://tools.google.com/dlpage/gaoptout?hl=en.
To set your preferences and opt-out of certain tracking and targeted advertising on your mobile device, follow the device and/or applicable settings on your mobile device.
If you decide not to accept cookies from our Sites or disable certain technologies, you may not be able to take advantage of all of the features of our Sites.
OUR COMMITMENT TO SECURITY
HOW YOU CAN ACCESS OR CORRECT INFORMATION
To help protect your privacy and security, we will take reasonable steps to help verify your identity before granting access or making corrections.
ADDITIONAL INFORMATION REGARDING CHILDREN’S PRIVACY
NOTIFICATION REGARDING UPDATES
HOW TO CONTACT US
You may also contact us at any time at:
The CW Network, LLC
Attn: Chief Privacy Officer (WB)
3300 West Olive Avenue
Burbank, CA 91505
WARNER BROS. ENTERTAINMENT AFFILIATES
New Line Productions, Inc.
Telepictures Production Inc.
TMZ Productions Inc.
WB Games Inc.
Warner Bros. Advanced Digital Services, a division of Warner Bros. Technical Operations Inc.
Warner Bros. Animation Inc.
Warner Bros. Consumer Products Inc.
Warner Bros. Digital Distribution, a division of Warner Bros. Home Entertainment Inc.
Warner Bros. Distributing Inc.
Warner Bros. Entertainment Inc.
Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment Inc.
Warner Bros. International Television Distribution Inc.
Warner Bros. Pictures, a division of WB Studio Enterprises Inc.
Warner Bros. Studio Facilities, a division of WB Studio Enterprises Inc.
Warner Bros. Worldwide Television Distribution Inc.
Warner Bros. Television, a division of WB Studio Enterprises Inc.
Warner Bros. Television, a division of WB Studio Enterprises Inc.
Warner Home Video, a division of Warner Bros. Home Entertainment Inc.
Below is a list of some of the Time Warner companies that are affiliated with the Warner Bros. Entertainment Group companies and with whom we may share information we collect at our Sites. We may update this list from time-to-time with additional Time Warner companies, so please check back periodically to keep up-to-date.
The Cartoon Network, Inc.
Home Box Office, Inc.
Turner Broadcasting System, Inc.